App Design

UnCover

CLIENT

Design Project

Project TYPE:

App Design

Project YEAR:

2022

An app to help young travelers to discover hidden attractions during their trip. Whether this refers to historic tourist destinations or short-term pop-ups events, UnCover offers recommendations tailored to each user's personal tastes.

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Solution

I designed UnCover, a mobile app that helps young travelers discover hidden attractions tailored to their personal tastes. Through user interviews and empathy mapping, I identified key user needs and preferences. I then developed low-fidelity prototypes for user testing, followed by a comprehensive Figma prototype with functional animations and transitions. The final design was implemented using React Native, resulting in a user-friendly platform that offers personalized recommendations for historic sites and pop-up events, enhancing the travel experience.

Problem

Young travelers often miss out on unique local attractions and events during their trips due to a lack of personalized recommendations. Traditional travel guides and apps typically highlight popular tourist spots, overlooking hidden gems that align with individual interests.

User POV and HMW Ideation

Needfinding & Ideation

During the initial needfinding process of this project, I interviewed a total of 30 potential users and developed empathy maps which I then utilized to identify common vs extreme user personas. From there, I consolidated the information into "How Might We's" with my team and ideated potential solutions for each user pain point.

Storyboarding our low-fi app sketches

Low-Fi Prototyping: User Testing

After narrowing down our problem scope to helping young travelers discover new experiences during a trip, we brainstormed and decided on 3 solutions as a group. I then sketched various layouts of our solutions on paper, and designed a full experience prototype for user testing. As a whole group, we then conducted tests using the low-fi paper prototype with strangers in the Palo Alto neighborhood. Finally, I presented our results in class to our Travel studio.

Med-Fi/High-Fi Prototyping: Figma and React Native

After gathering all of the information from user interviews and from experience testing, I designed a full Figma prototype of all of the screen components and task flows. I also made the med-fi prototype fully functional with animations/transitions on-click between each of the screens. I then gave the entire Figma design to our coders to implement exactly on React Native to create a final high-fi demonstration, which we presented at the class expo on 12/9/2022.

Uncover App Home Page

UnCover App Place Details Page

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