An app to help young travelers to discover hidden attractions during their trip. Whether this refers to historic tourist destinations or short-term pop-ups events, UnCover offers recommendations tailored to each user's personal tastes.
During the initial needfinding process of this project, I interviewed a total of 30 potential users and developed empathy maps which I then utilized to identify common vs extreme user personas. From there, I consolidated the information into "How Might We's" with my team and ideated potential solutions for each user pain point.
After narrowing down our problem scope to helping young travelers discover new experiences during a trip, we brainstormed and decided on 3 solutions as a group. I then sketched various layouts of our solutions on paper, and designed a full experience prototype for user testing. As a whole group, we then conducted tests using the low-fi paper prototype with strangers in the Palo Alto neighborhood. Finally, I presented our results in class to our Travel studio.
After gathering all of the information from user interviews and from experience testing, I designed a full Figma prototype of all of the screen components and task flows. I also made the med-fi prototype fully functional with animations/transitions on-click between each of the screens. I then gave the entire Figma design to our coders to implement exactly on React Native to create a final high-fi demonstration, which we presented at the class expo on 12/9/2022.
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